The House of SiRa Story
1. Origin
• Our dream of creating a space where every woman feels confident, graceful, and stylish without breaking the bank.
• Born in Hyderabad, House of SIRA represents a fusion of tradition and modernity, much like the women who inspire it.
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2. Name Philosophy
• "SIRA" is derived from Simplicity + Radiance.
• It symbolizes the journey of women — from everyday hustle to special celebrations.
• The "House" reflects that it's not just a label, but a community where women belong.
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3. The Gap We Fill
• Today's fashion market swings between:
• High-end fashion with sky-high price tags.
• Mass-produced fast fashion with poor fits, limited sizes, and low quality.
• House of SIRA bridges this gap with:
• Affordable premium wear
• Inclusive sizing (S–XXL)
• Fresh styles dropping every month
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4. The Promise
• Quality Fabrics – breathable cottons, sustainable blends, soft silks.
• Thoughtful Fits – tested across body types.
• Everyday-to-Ethnic Fusion – versatile styles for all occasions.
• Made in India, For Indian Women.
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5. The Emotional Hook
House of SIRA isn't just about clothing — it's about confidence and celebration.
Every piece tells a story: of first promotions, family gatherings, festive nights, and self-love moments.
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6. Vision

To become India's most loved affordable-premium women's wear brand, scaling from Hyderabad to the world, while keeping craft, comfort, and community at the heart of everything.