Products
Products
Bestseller
Celebrate Tradition with a Modern Twist
Exquisite Handmade Ethnic Jewellery – where heritage meets artistry. Each piece is a tribute to timeless traditions and cultural beauty.
The House of SiRa Story
1. Origin
• Two friends dreamed of creating a space where every woman feels confident, graceful, and stylish without breaking the bank.
• Born in Hyderabad, House of SiRa represents a fusion of tradition and modernity, much like the women who inspire it.
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2. Name Philosophy
• “SiRa” is derived from Simplicity + Radiance.
• It symbolizes the journey of women — from everyday hustle to special celebrations.
• The “House” reflects that it’s not just a label, but a community where women belong.
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3. The Gap We Fill
• Today’s fashion market swings between:
• Overpriced designer wear that few can afford.
• Mass-produced fast fashion with poor fits, limited sizes, and low quality.
• House of SiRa bridges this gap with:
• Affordable premium wear (₹1,200–₹2,500)
• Inclusive sizing (S–XXL)
• Fresh styles dropping every month
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4. Our Muse (Target Woman)
• Age: 22–40 years
• She is independent, ambitious, social, and values her individuality.
• She wants outfits that work for work, brunch, and festive evenings.
• She doesn’t chase brands — she chooses labels that understand her lifestyle.
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5. The Promise
• Quality Fabrics – breathable cottons, sustainable blends, soft silks.
• Thoughtful Fits – tested across body types.
• Everyday-to-Ethnic Fusion – versatile styles for all occasions.
• Made in India, For Indian Women.
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6. The Emotional Hook
House of SiRa isn’t just about clothing — it’s about confidence and celebration.
Every piece tells a story: of first promotions, family gatherings, festive nights, and self-love moments.
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7. Vision
To become India’s most loved affordable-premium women’s wear brand, scaling from Hyderabad to the world, while keeping craft, comfort, and community at the heart of everything.
